Crecera Brands

Oct 12, 2026

Digital Product Specialist

United States

Holland, Michigan, United States

About the opportunity

We are proud to be the only company covering the spectrum of residential storage and organization needs, from high-end, dealer-supplied custom solutions to do-it-yourself storage systems available online and in retail stores. Our organization systems are marketed under the Inspired Closets, ORG Home, Gorgeous Garage, ProClosets, EasyClosets, EasyGarage, Easy Track, and Garage Essentials brand names.

The Stow Company is currently seeking qualified candidates for a Digital Product Specialist located in Holland, MI. We are the country’s premier source for custom closets and organizational solutions; designed, custom-cut, and shipped directly to our clients.

Primary Purpose of Position

The Digital Product Specialist supports and advances Stow's proprietary digital products: including our in-house closet design software, augmented reality headset technology, and AI tools, used across our dealer, direct-to-consumer, and retail channels. This role keeps our existing products performing for the people who use them and shepherds our digital product roadmap from plan to launch, working closely with product leadership, technical development resources, and stakeholders across the business.

This is a hands-on, execution-focused role for someone who understands how great digital products are built: launch an MVP, learn from real users, and improve through iteration within an agile development process. The Digital Product Specialist communicates clearly in both directions; translating business needs for development teams and development realities for stakeholders, and brings genuine customer intimacy to the work, with a drive to make every tool simpler, more intuitive, and more valuable for our customers and consumers.

Essential Functions and Responsibilities

Digital Product Support & Stewardship

Serve as the go-to expert on Stow's proprietary digital products, supporting internal teams, dealers, and customers as they use and get the most from each tool.

Monitor product performance and usage, triaging bugs and enhancement requests and routing them to the right resources with clear priority.

Keep product knowledge and documentation current so support for each product doesn't depend on any one person.

Roadmap Execution

Facilitate execution of the defined digital product roadmap, keeping each initiative aligned to its business objective from kickoff through launch.

Write clear, User Acceptance stories for digital products and partner with development resources on backlog and iteration readiness within an agile process.

Coordinate day-to-day with external digital vendors and technology partners on scope, quality, and timelines.

Customer Intimacy & Continuous Improvement

Gather and synthesize feedback from customers, consumers, dealers, and field teams to understand where our products create value and where they create friction.

Champion usability in every release, advocating for the simplest, most intuitive experience for the end user.

Recommend iterative improvements grounded in real usage and desired business outcomes

Communication & Adoption

Bridge business stakeholders and development teams, ensuring both sides share a clear understanding of what's being built and why.

Keep stakeholders informed on roadmap progress, release timing, and changes that affect their teams.

Drive adoption of new features through release communication, training, and user support resources.

Other

Lives Company values on a daily basis.

Poses no direct threat to the health or safety of themselves, of others, or to property. Defined as a significant risk of substantial harm that cannot be eliminated or reduced to an acceptable level by reasonable accommodation.

Requires regular attendance to perform essential elements as contained herein between the assigned start and end times for work.

Establishes and maintains effective work relationships within the department, the Corporation and the community; and maintains the professional competence, knowledge and skill necessary for the satisfactory performance of all assigned responsibilities

The Stow Company may temporarily assign any team member with duties outside of their normal responsibilities. Such assignments may be warranted due to a variety of specific requirements, conditions and/or the capabilities of available personnel. Management will determine the nature and duration of those assignments.

BASIC QUALIFICATIONS

Education & Experience

Bachelor's degree in Business, Marketing, Information Systems or a related field required.

Knowledge/Skills/Abilities

3–5 years of hands-on experience in digital product management, product ownership, or a closely related role.

Interpersonal skills in order to work effectively with individuals both internally and externally to The Stow Company

Must have excellent customer service skills; including strong written and verbal communication skills

Must have the ability to interface with all levels of personnel in an office and a manufacturing environment

Ability to take the initiative and work well independently with little supervision, and as part of a team

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

Sitting at workstation approximately 90 percent of work time

Standing and walking approximately 10 percent of work time

Must be able to travel between plant and office locations

Ability to work overtime or occasionally on weekends with short notice

Typical office environment with shelves overhead and above work surfaces

Manufacturing environment with multiple machinery and moving parts

Experience with SaaS platforms, design or configurator tools, 3D/AR, or AI-enabled products a plus.

Experience in a manufacturing, consumer products, or multi-channel distribution environment a plus.

Languages

Digital Product Specialist

About the opportunity

Primary Purpose of Position

Essential Functions and Responsibilities

Digital Product Support & Stewardship

Roadmap Execution

Customer Intimacy & Continuous Improvement

Communication & Adoption

Other

BASIC QUALIFICATIONS

Education & Experience

Knowledge/Skills/Abilities

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

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