Mexico
Concesionaria Vuela Compañía de Aviación S.A.P.I
Multiplica
UX Researcher
Mexico
Ciudad de México, Mexico
Figma
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About the opportunity
Multiplica is looking for talent like you!
We are a consultancy specialized in connecting the best digital professionals with exceptional career opportunities.
With 25 years of experience, we have been pioneers in finding skilled, innovative individuals with a strong desire for growth for our clients globally. Currently, we collaborate with leading companies in LATAM, USA, Europe, and Africa, and we have professionals working both in-person and remotely in various corners of the globe.
Role Mission
As a UX Researcher, your primary mission will be to ensure that design and product decisions are based on a deep and real understanding of the user/client, through qualitative and quantitative research methods. You will be responsible for leading research processes, from planning and execution to analysis and translation of findings into actionable insights for user-centered decision-making.
Key Responsibilities
- Understanding the context and defining the problem: Identify the problem to be solved by exploring background information and inquiring about project and user needs, to understand the context and define the research need.
- Research planning: Define the main objective and secondary objectives, as well as formulate hypotheses and assumptions, once the context and problem are understood.
- Research methodology design: Select the most appropriate methodology to cover the objectives and hypotheses, including defining the participant profile and sample, as well as the necessary materials.
- Research execution: Implement field research techniques (moderated and unmoderated) objectively, neutrally, and empathetically to gather unbiased information.
- Data analysis and synthesis: Analyze and integrate the collected information to identify relevant insights in relation to the project objectives.
- Insight and recommendation generation: Translate findings into clear and actionable insights, presenting the results as valuable recommendations for both the user and the business.
- Results communication: Present research insights and recommendations to various audiences.
Minimum requirements
- Experience: More than 3 years of demonstrable experience in customer research for financial products.
Research Knowledge and Experience
- Establishing research objectives and scope.
- Applying research at strategic points in the design cycle.
- Implementing research best practices (pilot tests, rapport, bias prevention).
- Knowledge of sampling techniques and recruitment logistics.
- Familiarity with information gathering tools for generative and evaluative research.
Proficiency in Techniques and Methodologies
- In-depth interviews.
- Observations.
- Triads and/or focus groups.
- Shadowing.
- Qualitative usability testing (formative).
- Expert evaluations (heuristics).
- Unmoderated usability testing.
- A/B testing.
- Card sorting (open and closed).
- Surveys.
- Key skills: Analysis, synthesis, documentation.
- Financial knowledge: Credit, Credit Cards, Loans.
- Tools: Google Analytics, JIRA, Figma.
- Statutory and superior benefits.
- Additional vacation days.
- Objective-based work and flexible hours
- Growth opportunities
- Many more!
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