Brazil
C6 Bank
WPP Media
Senior Data Analyst - Web Analytics
Brazil
São Paulo, São Paulo, Brazil
GCP
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com [wppmedia.com].
What your day-to-day will look like
- Measure visits, conversions, sales, campaigns, cohorts, lifetime value, and payback for each marketing channel;
- Dashboard creation. Automation and optimization of routines;
- Recommend improvements aimed at performance gains;
- Development of operational and management reports;
- Propose new ideas and projects aimed at increasing website traffic and revenue;
- Analyze the user experience on the website;
- Market and competitor analysis;
- Act in an integrated manner with all disciplines;
- Develop Web Analytics planning;
- Execute tests, collect and analyze data, identify trends, and generate insights;
- Build presentations and reports of the studies conducted;
- Recommend improvements for the client and media team to increase conversion and reduce costs;
- Be responsible for the relationship and proximity with the client (external and internal);
- Plan, organize, and supervise the progress of jobs and sprints;
- Manage the progress of all data projects for the accounts you are responsible for;
- Be the evangelist of the "data driven" culture.
Minimum requirements
The profile we are looking for
- Degree in: Business Administration, Systems Analysis and Development, and Related Areas;
- Proficiency in Excel and/or Google Sheets;
- Knowledge in data visualization;
- Knowledge in testing tools;
- Knowledge in data integrations;
- Knowledge of digital marketing platforms will be a plus;
- Knowledge of GCP will be a plus;
- Experience with telecommunications will be a plus.
Please read our Privacy Notice wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment for more information on how we process the information you provide.
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