Malwarebytes
Infineon
#WeAreIn for jobs that impact everyone’s life.
Behind every success, there is a plan: your strategic thinking, creative skills, and ability to communicate with others will drive innovation and turn ideas into impact.
As a Staff Specialist Campaign Data Strategist on our Corporate team, you’ll play a vital part in building the frameworks, relationships, and processes that keep Infineon’s Business thriving. Are you in?
Your role Key responsibilities in your new role You will be the strategic owner of campaign analytics across Infineon's global marketing ecosystem. Working at the intersection of data and business strategy, you'll define how we measure, report, and optimize campaign performance, empowering teams across divisions to make data-driven decisions that drive growth and innovation.
Own and govern the Campaign Analytics measurement, tracking, and reporting strategy across channels, journeys, and divisions Serve as the Business Owner for Campaign Analytics reporting products and dashboards, translating business needs into clear analytics and reporting requirements Partner with divisional stakeholders, campaign teams, analytics partners, and Data Products teams to prioritize reporting enhancements and shape the campaign analytics roadmap Define and maintain campaign KPI frameworks, funnel definitions, attribution methodologies, and reporting standards. Lead stakeholder intake, business validation, and enablement efforts, including documentation and training, to ensure reporting solutions deliver measurable business value Drive campaign data quality, reporting governance, user acceptance testing, and stakeholder confidence in campaign performance data Analyze campaign performance and funnel conversion trends to identify optimization opportunities and support strategic decision making Own the strategy and roadmap for integrating AI-enabled analytics capabilities into campaign measurement, reporting, and optimization practices, partnering with Data, Analytics, and Technology teams to drive adoption and business value
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