Sales Engineer – CNC Machine Tools (USA)
Company: Jyoti CNC Automation
Location: Assigned territory under one of the USA Tech Centres
Reports To: Zone Head / Tech Centre Head
Schedule: Monday–Friday, Core Business Hours
Travel: Extensive regional travel required
FLSA Status: Exempt
Base Salary: $80k + 50% KPI performance
About Jyoti At Jyoti, we take a customer-first approach and believe strong execution comes from disciplined teamwork, ownership, and respect. We are building a new CNC Tech Center support customer demos, applications collaboration, and service readiness. Jyoti is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants and comply with applicable federal, state, and local laws.
The Sales Engineer is responsible for developing and growing business within an assigned territory by identifying opportunities, engaging customers, coordinating demonstrations, converting inquiries into orders, and building long-term customer relationships. This is a field-oriented, execution-driven role requiring frequent customer engagement, disciplined pipeline management, and close coordination with Applications and Service teams. Essential Functions & Key Responsibilities
- 01Business Development & Territory Building
- 02Develop new customer relationships within the assigned territory, including job shops, OEMs, and tier suppliers.
- 03Conduct regular customer visits to understand machining needs and identify opportunities.
- 04Build, maintain, and advance a healthy sales funnel from lead through proposal and demo stages.
- 05Map competitor presence, installed base, and market opportunities within the territory.
- 06Sales Execution
- 07Manage customer inquiries from RFQ through order closure.
- 08Prepare techno-commercial proposals in coordination with Applications Engineers.
- 09Coordinate and lead machine demonstrations at Tech Centres and customer sites as required.
- 10Drive negotiations and close orders within defined pricing and margin guidelines.
- 11Support payment follow-up and delivery coordination in collaboration with internal teams.
- 12Cross-Functional Coordination
- 13Work closely with Applications Engineers to plan demos, validate cycle times, and confirm technical feasibility.
- 14Coordinate with Service Engineers to build customer confidence in installation, commissioning, and uptime.
- 15Ensure a smooth handover from order intake to installation and service support.
- 16Discipline & Reporting
- 17Maintain accurate and timely CRM entries for leads, opportunities, and forecasts.
- 18Update sales projections with realistic closure timelines and probability assessments.
- 19Record and analyze lost orders, identifying trends and corrective actions.
- 20Participate in weekly and monthly sales and performance reviews.
- 21Customer Relationship Management
- 22Build and maintain long-term relationships with key and strategic customers.
- 23Act as the primary point of contact for customer communication within the territory.
- 24Represent the company professionally during customer meetings, events, trade shows, and open houses. Performance Metrics (KPIs)
- 25Annual sales revenue and growth achievement
- 26Demo-to-order conversion ratio
- 27Forecast accuracy and pipeline quality
- 28Number of qualified customer visits per week
- 29Lost order analysis and corrective action closure
- 30Payment collection support Qualifications & Experience
- 31Bachelor’s degree in Mechanical, Manufacturing, Industrial Engineering, or equivalent experience.
- 323–10 years of experience in CNC machine tools or capital equipment sales.
- 33Strong understanding of machining processes and CNC equipment capabilities.
- 34Comfortable with technical selling and customer-facing discussions.
- 35Experience using CRM systems for pipeline and forecast management.
- 36Willingness and ability to travel extensively within the assigned territory. Work Environment & Physical Demands Combination of home office, Tech Centre, and customer-site environments with exposure to manufacturing hazards such as noise, electricity, chemicals, heavy equipment, and automated/manual machinery. Physical demands include frequent travel, operating a vehicle, standing, walking, and periodic lifting, pushing, and pulling of materials or equipment.