Brazil
SONDA
Stone - Linkedin
Senior Product Manager | Conversational AI and Growth (Hybrid/SP)
Brazil
São Paulo, São Paulo, Brazil
SQL
Automatic translation. Check the original.
About Stone
We are much more than a card machine company! Stone is a financial technology and services company focused on the customer.
We were born with the purpose of being protagonists in the transformation of the payments industry, serving Brazilian entrepreneurs and turning their dreams into results.
We are the largest independent payment solutions company in Brazil, with over fifteen thousand people spread across the five regions of the country, in a landscape full of challenges and opportunities. We value teamwork, flexibility, continuous development, and disruptive thinking in the relentless pursuit of solutions for our PURPOSE.
Our Culture
Here, we live our culture daily, guided by these 5 values:
- 💚 The customer is the reason
The customer is the reason we exist, and we only succeed if they succeed.
- ⚡ Owner's mindset
We do the right thing, the right way, with responsibility and technology to make better decisions.
- 🎯 Straight to the point
Depth to understand and simplicity to solve.
- 🤝 Excellence is a team game
We build a long-term business, as a team and with collaboration.
- ✨ Passion in every detail
We do it with passion, attention to detail, and a desire to surprise to help the customer win.
What it's like to be a Senior Product Manager | Conversational AI and Growth:
Growth Ops builds and operates the revenue infrastructure for Stone's digital channels (routing, offers, sales, and measurement), upon which Inside Sales, Autocred, Stone App, and Ton App operate. The goal is to ensure greater profitability, NPV, and efficiency for the channels as a whole. The area's levers are offers, Lucy, and data intelligence.
What the area does
The area is organized into three blocks that function as a system: each sale generates learning, and this learning improves the next sale.
- Lucy. Stone's commercial AI, which qualifies inbound demand and sells as its own channel, with a target.
- Intelligence Products. Data and AI products for all channels and operations: score and intent, competitive intelligence, conversation engine, and AI Enablement for the sales team.
- Offers and Products. Offer strategy and multi-products for all digital channels and the enablement that brings each decision to the front line.
The qualifying Lucy is responsible for the inbound conversation. Every lead that comes through the Website, App, and WhatsApp goes through her. The role understands what the lead needs and how much they are worth, feeds the score with conversation signals, and delivers each lead to the highest value channel: Autocred, App, Inside Sales, or the selling Lucy. The next evolution is to make qualification multi-product, identifying the need for banking, credit, Tap, Link, and Pix QR in the conversation, not just the card machine.
Your main responsibilities will be
- Design and evolve the conversation flows for Lucy, our commercial AI agent, on the Website, App, and WhatsApp entry points, with adaptive questions that identify purchase intent, profile, and potential of each lead;
- Apply routing rules and direct each lead to the highest value channel: self-service, app, sales team, or Lucy herself;
- Plan and conduct A/B tests of new flows and questions, always with a control group, and decide with data what goes into production;
- Monitor daily qualification funnel indicators, such as completion rate, time to first contact, and conversion in the destination channel;
- Ensure that each lead reaches the CRM with structured data and identified purchase intent;
- Review rejected or unconverted leads with channel managers and adjust routing rules;
- Read conversations and use automatic quality assessments to find and prioritize improvements;
- Work with generative AI, data, and technology teams on the evolution of prompts, versions, and Lucy's knowledge base;
- Lead Lucy's evolution to multi-product qualification, identifying the need for accounts, credit, payment links, and other products in the conversation;
- Document flows, tests, and results, and share learnings with other sales and product teams.
What we expect from you
- Strong ability to work in a group, given that the position is matrixed and, in most cases, depends on the engineering team for implementation;
- Proven use of AI (mainly Claude Code) for building internal data analysis products;
- Good business and strategy vision, to guide initiatives with the product and engineering team;
- Data analysis for decision-making: SQL and BI tools or product analytics (Amplitude, Looker, Metabase, Appscript, or similar);
- Experience with experimentation: A/B tests, control groups, and result analysis;
- Clear and objective writing, as a good part of the work involves writing and reviewing conversations;
- Ease of working with multiple areas simultaneously (sales, data, technology, and product) and negotiating priorities.
Preferred Qualifications
- Experience with LLMs in production: evals, prompt versioning, and knowledge bases (RAG);
- Experience with digital product, growth, CRO, or commercial operations, with responsibility for a funnel or conversion journey;
- Hands-on experience with chatbots, assistants, or conversational AI agents: flow design, prompt writing, and conversation quality assessment;
- Experience with lead scoring, qualification, or demand routing;
- Experience in payment solutions, fintech, or sales to small and medium-sized businesses;
- Experience with multi-product portfolios, such as digital accounts, credit, or payment links.
Work Schedule
CLT: 8 daily hours + 1h break | Schedule: 5x2 Monday to Friday
Work Model/Location
Hybrid - SP
*In addition to affirmative action vacancies, all Stone vacancies are also intended for people with disabilities.
Our Compensation and Benefits Package
(items with an asterisk have specific eligibility rules, which will be explained by recruiters throughout the selection process)
- 💸Fixed Salary
- 💰 Variable Compensation Package* (PLR, ILP, or Commission - provided according to job eligibility, not a free choice model)
- 🏥 Health and Dental Plan with co-payment (except for professionals with disabilities who do not have co-payment)
- 🩺 Virtual Green Hospital: telemedicine team available 24 hours a day, 7 days a week
- 💊Medication subsidy
- 🍽️ Meal Voucher and/or Food Voucher - Pluxee* (except for Commercial Executive roles - 6hrs)
- 👶 Daycare Assistance (for children up to 5 years and 11 months old)
- 💙 Assistance for Child with Disability
- 🛡️ Life Insurance
- ⛽ Fuel or Commuting Assistance*
- 🏠 Home Office Assistance* (only for Hybrid or Remote contracts)
- 🎁 Welcome Kit for New Parents
- 🏢 SESC Partnership*
- 📚 Education Benefit - Internal self-development platform (Studa and Stone Library)
- 🧠 Acolhe360 - Emotional Support (free)
- 💆 Quick Massage and Clinic*
Optional:
Wellhub - TotalPass - Pet Club - Flash - Férias&Co - VT - Allya - Educational Partnerships
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