SONDA
VML/WPP Enterprise Solutions
INTERNSHIP CX / MARTECH (CRM ACADEMY)
WHO WE ARE
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
We are looking for a motivated, analytical, and passionate MarTech Intern interested in the intersection of marketing, technology, and data.
In this role, you will be at the heart of our digital operations, supporting the implementation, automation, and optimization of marketing tools (CRM, Web Analytics, Automations, and CDPs). You will work in direct collaboration with the Marketing, Growth, Data, and Technology teams to improve the customer journey and maximize the efficiency of our campaigns. --------------------------------------------------------------------------------
ABOUT WPP
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com wpp.com/.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
KEY RESPONSIBILITIES AND ACTIVITIES *
- Automation & CRM: Support the creation, configuration, and measurement of relationship workflows and automated campaigns (Email Marketing, Push Notifications, SMS, In-App Messages). *
- Marketing Data Management: Monitor and audit the quality of data captured and integrated across our platforms (CRM, CDP, analytics, and media tools). *
- Analytics & Tagging: Assist with the implementation and testing of tracking tags (Google Tag Manager, conversion pixels) and monitoring Google Analytics (GA4). *
- Dashboards & Reports: Support data extraction and the creation of campaign performance and user journey reports/dashboards. *
- Testing & Optimization: Participate in the planning and execution of A/B tests on landing pages, emails, and navigation flows. *
- Documentation & Support: Help map processes, automation workflows, and provide technical documentation for MarTech stack tools. --------------------------------------------------------------------------------
REQUIREMENTS AND QUALIFICATIONS *
- Education: Currently pursuing a Bachelor's degree in Marketing, Business Administration, Engineering, Computer Science, Information Systems, Communications, or related fields (expected graduation from the 1 year onwards). *
- Interests: Strong interest in digital marketing, technology, data analysis, and consumer behavior. *
- Analytical Skills: Aptitude for numbers, logic, and data interpretation for problem-solving. *
- Work Tools: Intermediate proficiency in Excel / Google Sheets (pivot tables, formulas). *
- Soft Skills: Good interpersonal communication, proactivity, organization, and curiosity to quickly learn new tools. --------------------------------------------------------------------------------
PLUSES (IT WILL BE A BONUS IF YOU HAVE) *
- Familiarity with Automation/CRM tools (e.g., Salesforce Marketing Cloud, HubSpot, RD Station, Braze, Klaviyo, or similar). *
- Basic knowledge of Web Analytics (e.g., Google Analytics 4, Google Tag Manager). *
- Basic knowledge of SQL, HTML/CSS, or data visualization tools (Power BI, Tableau, Looker Studio). *
- Intermediate English. --------------------------------------------------------------------------------
At VML, we are committed to fostering a fully inclusive work environment that is rewarding and career-driving. We believe in creating a dynamic work environment that values diversity and inclusion, and we strive to recruit a diverse slate of candidates to help us achieve this goal. We will be happy to provide reasonable accommodations to individuals with disabilities who need an accommodation to use or access VML's careers site or to fully participate in the application process. If you require an accommodation to complete your application or another aspect of our recruitment process due to a disability, please contact our HR department or email (HR contact) to request an accommodation.
By clicking "Submit Application", the information you enter below will be forwarded to VML. We recommend that you consult our Recruitment Privacy Policy before proceeding. vml.com/recruitment-privacy-policy California residents should consult our California Recruitment Privacy Notice vml.com/california-recruitment-privacy-notice. In these documents, we explain how we process your personal data within the scope of the application process, as well as how you can update or remove the information you have provided us with.
When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy vml.com/recruitment-privacy-policy. California residents should read our California Recruitment Privacy Notice vml.com/california-recruitment-privacy-notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
